BRANDING • ADVERTISING • MARKETING •
02 · Video

Stop the thumb in 1.5 seconds.

Hook-first reels, UGC and motion built around the first 1.5 seconds — engineered to stop the thumb and lower cost per result.

Video editing timeline with colour-coded clips on a monitor
Every cut is a decision about attention.

What you get

Six deliverables, one system.

Short-form is a craft of seconds. We plan, shoot and cut for the scroll, not for the edit suite.

  1. 01

    Hook-first scripting

    Opening lines, visuals and on-screen text written to earn the next second, then the next.

  2. 02

    Shoot direction

    On-location or studio shoots planned shot by shot, so nothing is wasted on the day.

  3. 03

    UGC & creator content

    Creator-led videos that feel native to the feed, briefed and edited to stay on-message.

  4. 04

    Editing & motion

    Pacing, transitions and motion graphics that keep retention high without feeling overproduced.

  5. 05

    Captions & sound

    Burned-in captions for sound-off viewing, plus music and sound design that fit each platform.

  6. 06

    Platform cutdowns

    One shoot cut into formats for Instagram Reels, YouTube Shorts and paid placements.

Social media app icon on a bright pink background
Our principle
“The first frame is the ad.”

If it doesn’t earn the second, nothing after it gets seen.

Content studio with a camera on a tripod in front of editing monitors

How it works

Four steps, no surprises.

You see the work at every stage and sign off before we move on.

  1. 1

    Hook

    Research your audience and what’s working in your category, then write the hooks.

  2. 2

    Shoot

    Plan the shot list, cast creators if needed and capture everything in one efficient session.

  3. 3

    Cut

    Edit for retention: pacing, captions, motion and sound, with versions for each platform.

  4. 4

    Learn

    Review watch-time and results, keep what works and feed it into the next batch.

Built for

Is this right for you?

Brands new to short-form

Know you need reels but don’t have the team or the playbook to make them weekly.

Accounts that have plateaued

Posting consistently but views and engagement have stopped growing.

Paid social teams

Need a steady supply of fresh creative to beat ad fatigue.

Founder-led brands

Want the founder on camera without it feeling like a corporate video.

Questions

Frequently asked.

Do you shoot on location?

Yes. We shoot on location or in a studio depending on the concept, and plan every shoot so one session produces several videos.

Can you edit footage we already have?

Yes. Send us your raw footage and we’ll cut it into reels, add captions and motion, and suggest what to capture next time.

How many reels do we get each month?

Volume depends on the scope we agree together. We would rather ship fewer videos that perform than many that don’t, and we set the cadence with you upfront.

Let’s talk about your video — properly.

Book a free discovery call. We’ll look at where you are, where you want to be and whether we’re the right team to get you there.